Aveda’s game-changing Be Curly Advanced haircare line for curls, coils and waves has arrived
Curls, coils and waves of all kinds, prepare to be cared for like never before. Aveda Be Curly Advanced, a brand new collection of silicone-free vegan haircare products four years in the making, is now available.
Unveiled in New York City on April 25 to a group of North American press, it was undeniable that Be Curly Advanced was truly a labour of love. “The thing that makes me most excited is that when we were building this product, I really wanted it to be something that brought ease to Black women in particular, because I’m a Black woman myself and I know that wash day is an arduous day,” said Renee Gadar, Aveda global artistic director of texture at the event, emotion evident in her voice. Gadar’s work with Aveda includes teaching, building curriculum and “advocating for true inclusion and diversity in our brand,” as she described in her own words.
“I wanted to put something out in the field that was for real, for us,” Gadar continued.“I know that the landscape of textured hair is very confusing because there’s so much contradictory information out there and so with this launch also comes an education deck to help artists really understand so that they can [then] give their guests autonomy at home and a feeling of empowerment and ownership.”
Co-developed by the brand’s global texture team and in-house scientists (“women who also have textured hair,” as Gadar explained in a press release) to bring Aveda’s plant-powered care to the specific needs of curls of all kinds, the formulas were rigorously clinically tested in areas like frizz protection, hydration, strength, shine and definition. The before and after photos are nothing short of mind-blowing and make the product claims, including 72-hour frizz protection in high humidity and 89 per cent improvement in curl definition, no surprise.
The collection includes seven products including a co-wash, deep conditioning mask and the innovative Perfecting Primer spray that preps curls for styling by detangling and sealing the cuticle while reducing frizz and protecting coils from getting dried out in the sun.
Fenty Beauty’s new foundation is the secret to super glowy skin
Fenty Beauty’s latest foundation innovation is here and it’s everything. After teasing its arrival all week long on Instagram, we can finally get our hands on the Soft’Lit Naturally Luminous Hydrating Longwear Foundation!
Infused with a Natural Luminous Complex made up of oils, polymers and powders, Soft’Lit gives off an effortlessly radiant finish that doesn’t turn shiny or greasy-looking. Like a glowier sister to the original Pro Filt’r Soft Matte Longwear Liquid Foundation, this new launch is available in 50 spot-on shades that make it easy to find your match from your usual Fenty Beauty foundation. All hail Rihanna.
Oribe launches a luxe heatless styling balm
Take your hairstyling game to new heights with Oribe’s Hair Alchemy Heatless Styling Balm. The newest member of the brand’s Hair Alchemy family, this lightweight balm adds polish and definition to heatless hairstyles using just a few pumps of product.
Formulated with Oribe’s very own Curative Blend, it fortifies weakened hair while the yerba mate extract ingredient imparts a fresh-from-the-salon shine. Consider this your sign to ditch your hot tools in favour of air-dried hair (courtesy of the sun) this summer.
Lancôme drops a regenerative serum for the eye contour
In the undereye and eyelid areas, visible signs of aging can show up as unwelcome skin thinness, wrinkles, droopy eyelids, eye bags and more. Coming to the rescue, Lancôme’s Rénergie H.C.F Triple serum is the no-needle solution for restoring the skin in and around the eye contour.
Fuelled by a powerful trio of hyaluronic acid, C + niacinamide and vitamin F ingredients — with decades of extensive research on the skin’s restorative potential conducted by Lancôme to back it up — this triple-threat serum is clinically proven to remedy the aforementioned skin concerns while boosting brightness and radiance around the eye in the process.
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The post Aveda’s New Be Curly Advanced Haircare Is Here + More Beauty News appeared first on FASHION Magazine.
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